The Pixar Buy - Disney's Creative Mojo? | Business Strategy Case Studies

Details

Case Code : CLBS071
Publication date : 2009
Subject : Business Strategy
Industry : Media & Entertainment
Length : 03 Pages
Price : Rs. 100

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Key words:

The Pixar Buy - Disney's Creative Mojo - Micro Case Studies - Free Resources - Case Studies - Articles - Book Reviews, Walt Disney Company, Disney, Pixar Animation Studios, Pixar, Robert A, Iger, fostered, innovative, animation, critical creative engine, growth, businesses, strategic priorities, creative content,consumer, new technology, global expansion, Shareholder, Analysts, power, digital technology, computer graphics animation, CGI, Chicken Little, Toy Story, Monsters Inc., Finding Nemo, Incredibles, marketing strength, video games, broadband, wireless platforms, theme parks, merchandise products, inkling, Hollywood, Silicon Valley

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Abstract:

The article discusses about Walt Disney company's announcement to buy Pixar animation studios (pixar) for US $7.4 billion, which would enhance Disney's animation driving growth across businesses, analysts lauded Disney's move towards buying pixar as it was perceived to be slow in tapping the power of digital technology and computer graphics animation (CGI), Disney can now leverage the popularity of Pixar's animated characters and extend them to video games, broadband and wireless platforms, theme parks, and merchandise products, Disney's acquisition of Pixar.

Introduction

On January 24, 2006, The Walt Disney Company (Disney) announced that it will buy Pixar Animation Studios (Pixar) for US$ 7.4 billion.

In a statement, Robert A. Iger (Iger), President and CEO of Disney said, "With this transaction, we welcome and embrace Pixar's unique culture, which for two decades, has fostered some of the most innovative and successful films in history. The talented Pixar team has delivered outstanding animation coupled with compelling stories and enduring characters that have captivated audiences of all ages worldwide and redefined the genre by setting a new standard of excellence.

The addition of Pixar significantly enhances Disney animation, which is a critical creative engine for driving growth across our businesses.

This investment significantly advances our strategic priorities, which include - first and foremost - delivering high-quality, compelling creative content to consumers, the application of new technology and global expansion to drive long-term shareholder value."...

The Pixar Buy - Disney's Creative Mojo?*